The BFC Rock Vault is a brand new jewellery initiative to support, showcase and promote Britain’s most innovative fine jewellery talent, curated by Stephen Webster and sponsored by the International Palladium Board (IPB). It aims to nurture the creative fine jewellery talent based in London and give these designers the opportunity to further develop their businesses and exposure amongst both UK and international media and retailers.
'Rock Vault' will launch during London Fashion Week, February 17th-21st, at Somerset House. Autumn/Winter 2012 will launch a refocused Exhibition, with a carefully curated selection of 120 brands, showcasing the best of London's talents. Areas will highlight key BFC initiatives from the emerging talents of BFC/ELLE Talent Launch Pad and NEWGEN sponsored by Topshop, to the milliners in Headonism supported by Royal Ascot and Estethicasponsored by Monsoon, championing sustainable fashion for a sixth year.
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Design background: Alexandra studied fine art at Central Saint Martins, concentrating on etching and drawing. She first pursued a career as an artist and illustrator, then began designing jewellery in 2002.
Design signatures: “Combining comfort with elegant designs.”
What is your brand philosophy? “Evolution, aesthetics, elegance and comfort.”
Price range at retail: £450 upwards
AW12 inspirations: “Urban, architecture and sculpture.”
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Design signatures: “Organic, fluid lines echoing Brazilian sensuality and laid-back elegance.”
Brand philosophy: “Keeping it fresh, simple and elegant.
The rest comes from high quality standards and hard work.”
How would you describe the Fernando Jorge woman?
“A woman - not a girl - with a classic style and a wild side.”
Trademark piece: “Long, fluid, dangly earrings.”
AW12 inspirations: “Rio de Janeiro, the work of Ernesto Neto and diamonds.”
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Design signatures: “I like to create objects that are impactful in their design, androgynous in their integrity, and exquisite both on and off the body. I would say that my signature is sculptural elegance and masculine detailing.”
Trademark piece: “The ‘Spur Ring’ (right) from my first collection – ‘It’s only rock’n’roll’.”
What is your brand philosophy? “To create contemporary collectibles that are twists on classics: at the foundations of the brand are the core, defining elements of luxury - craftsmanship, exclusivity, authenticity and attention to minute detail - all in pure materials.”
Price range at retail: £90 - £16,000. Bespoke pieces have no limit.
AW12 inspirations: “Hallucinogens, unabashed stones, and hard-hitting design.”
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Career highlight: “Winning Accessory Designer of the Year at the British Fashion Awards 2009.”
How would you describe the Katie Hillier woman? “Fun-loving, independent, cool girls with their own sense of style.”
Trademark piece: “The Bunny Paperclip Necklace.”
Brand philosophy: “Luxury with a wink.”
Price range at retail: £195 - £2,000
AW12 inspirations: “Incy Wincy, Alexander Beetle and Truman Capote's Black and White Ball.”
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Design signatures: “Handmade luxury jewellery with an intelligent twist and a personal touch.”
Career highlight: “Winning the British Fashion Award 2010 for Emerging Talent - Accessories.”
Trademark piece: “My Silver Pencil necklace (right). But people seem to remember the spoons quite a lot too.”
Price range at retail: £100 - £800
AW12 inspirations: “Frozen flowers, my dreams and Meryl Streep.”
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Design signatures: “Simple forms that on close inspection dissolve into a filigree of shimmering building blocks. Classic, modern pieces which come alive when worn.”
Trademark piece: “My structural rings. Big ellipsoid and spherical rings constructed from thousands of tiny cubes.”
What is your brand philosophy? “To design and create elegant, wearable pieces of sculpture.”
Price range at retail: £160 - £20,000
AW12 inspirations: “Marlowe Zephyr; medullary rays; cognac, mink and grey rose cuts.”
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Design background: Jordan studied at the Sydney Institute of Technology. He worked at Christian Dior and Ksubi before setting up his own label. He is a former NEWGEN recipient.
Trademark piece: "The Horse Wave cuff and our Heart Ring."
Design signatures: "Delicate, sculptural objects."
Price range at retail: £120 - £6,000
AW12 inspirations: "Sun and rainbows on a cold day behind the clouds; shapes emerging out of water; being able to collect."
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Design signatures: “Challenging existing preconceptions about pearls.”
How would you describe the Melanie Georgacopoulos woman?
“Independent with good taste; she enjoys life to the maximum.”
Trademark pieces:
“The faceted diamond pearl, the large mesh necklace and the sliced pearls to name just a few.”
Brand philosophy: “Quality, craftsmanship and innovation.”
Price range at retail: £350 - £4,000
AW12 inspirations: “1920s fringes, cages and geometry.”
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Design signatures: “I do poetic storytelling in precious stones, gold and silver – my pieces are not status symbols.”
How would you describe the Sophie Bille Brahe woman? “Elegant and confident.”
Trademark piece: “The Palais des Escalier double ring.”
Brand philosophy: “Poetically-led and strategically driven.”
Price range at retail: £125 - £17,000
AW12 inspirations: “Staircases, celestial bodies and memories.”
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Design signatures: “My jewellery fuses leather and silk with silver, gold, and precious stones. My style is bold; it could be described as romantic gothic with an opulent twist.”
How would you describe your ideal client? “Someone who likes sophisticated fashion and jewellery. They are bold and appreciate craftsmanship and originality in design. My clients can vary from young and edgy to established and elegant.”
Trademark piece: “The chesterfield bangle and the leather star wraparound bracelets.”
Price range at retail: £70 - £51,000
AW12 inspirations: “Exotic leathers, Parisian treasures and geometric versus figurative.”
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