Please join us on Wednesday, May 25 at the Javits Center in New York City for the 2011 Publishers Launch Conference, a full-day educational event at this year's BookExpo America focused in particular on international attendees, and those who do business with them. It's the first of a series of conferences we'll be holding throughout the year (and around the world), each of which will have a very practical focus aimed at trade publishing professionals. These are shows about what to do right now and in the days to come, not speculative shows about what the world might look like years from now.

International visitors come to New York regularly on digital fact-finding missions and the BEA show, eBooks Go Global, helps make that process more efficient and productive for everyone with a crash course in where we are now, and where we are going.

Three of the leading US trade "digerati" start the day by sharing the lessons learned over the years, and assess where the market is headed. And we close the program by underscoring opportunities for publishers from outside of the US to sell their eBooks into the US market even before their home markets have matured.

BEA Along the way we'll examine new models in rights and licensing that apply to publishers in all territories; examine the new skill sets that modern publishers are requiring and how they are getting them; and zero in on the enhanced eBook and app opportunities that hold real economic promise.

The first booksellers to use Google eBooks will provide a preview in advance of the service's international rollout later this year, and author Barry Eisler—who turned down a $500,000 publishing deal to self-publish—will discuss, among other things, how he expects to deal with international publishers in his new paradigm. We'll also feature original presentations from the co-organizers, consultant Mike Shatzkin and Publishers Lunch founder Michael Cader.

Register for the Publishers Launch Conference today. Your badge includes a Wednesday pass to BEA. While you're at BEA, don't miss out on 1,300 exhibitors featuring the latest new titles, authors, products, and services; our dynamic lineup of authors; and the Big Ideas at BEA Conference to track the trends and stay ahead of the curve.