London. Recent developments in car applications for mobile platforms have led to the belief that the applications are the next big money spinner in the infotainment market. However, being priced for free, the applications act rather as marketing messengers than revenue generators. Frost & Sullivan’s recent consumer survey on infotainment, applications and HMI in Europe reveals that navigation as an application inside car and videos and games outside car are the most popular smartphone applications.
Customers are highly aware of car related applications but use them less then an hour daily and expect them to be included at no cost. The Frost & Sullivan survey conclusions will be presented during an upcoming Analyst Briefing on Applications for Cars in Europe taking place on Wednesday, 1 December 2010, at 15.00 GMT. The survey was conducted across Italy, UK, Germany and France, with 1900 consumers interviewed. Praveen Chandrasekar, Program Manager for Telematics and Electric Vehicles Research, will discuss consumer perceptions and willingness to pay for apps, HMI concepts like Terminal mode and even EV related apps.
Frost & Sullivan research results reveal that 50% of the total number of interviewees is interested in a solution like the Nokia Terminal mode and are ready to pay an incremental amount of close to €320 for the same. Additionally, 43% of the consumers who showed interest in a terminal mode type solution want this feature to be standard in the car. Also the survey results also clearly show that 2 areas where vehicle manufacturers and suppliers can create a revenue model are these smartphone interface solutions and apps that aid in enhancing the overall driving experience.
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